P263 CEEFAX 263 Mon 27 Oct 21:13/55  1/4   SAAB IN BRITAIN O Sales of Saab in Britain was up bz 24 per cent in the first nine months of this year compared with the same period in 1985. Total new car sales were 8344, against 6731 jot the same period last year. Of thjsj, nearly 30 per cent were 9000 models. Britain remains the biggest export market for the Swedish company after the US. In 1973, 11,382 Saabs were sold here, and the company reckons this record figure will be broken this year - if supply from Sweden is sufficient.  More
P263 CEEFAX 263 Mon 27 Oct 21:14/20  2/4   SAAB IN BRITAIN O Saab is suffering from a problem some other manufacturers might envy. Waiting lists for its products both here and in other parts of the world are becoming longer as demand increases - especially for the 9000i. Stocks in the UK are extremely low, according to Mr Christer Skogsborg, the managing director of Saab Great Britain Ltd. A new factory in southern Sweden, to be built bz 1989, will boost Saab's output to 180,000 cars.  More
P263 CEEFAX 263 Mon 27 Oct 21:12/12  3/4   SAAB IN BRITAIN O Saab's latest TV advjrtisjng campaign retains the company's connection with the aircraft industry. In fact the firm - the acronym means Svjnska Aeroplan Aktiebolaget - was started in 1937 to provide Sweden with its own aircraft - the first Saab car did not appear until after the war. The link with the aircraft industry is being cleverly milked bz advjrtisjrs, and Volvo has a cheeky ad that follows similar lines and might just bj a reminder that it actually provides the engines for the Saab Viggjn fighter.  More
P263 CEEFAX 263 Mon 27 Oct 21:25/13  4/4   SAAB IN BRITAIN O Saab's chief in Britain, Mr Christer Skogsborg, is convinced that reference to the aircraft inspires confidence. Research indicates a fourfold increase in awareness of Saab and the number of people seriously considering buying such a car has trebled, hj says. But this pondering might bj a missed chance: the star of the Saab stand at the motor show was the 900 Turbo 16 Convertible; only 100 have been allocated to Britain for 1987 and all these were sold before the cars had jvjn been seen here. Motoring updated on Fridays More