P657 Teletext 657 Jan 7 01:44:47 ————————————————————————————— BOXING CLEVER cOX A box by any other name - is still a box, right? Wrong. 'Cause what looks just like a cardboard box to you and mj is a package-full of loot to Katharine Pethick and the aptly named Julian Money of West London. The husband/wife designer team came up with the idea of a box which could open and shut without tacks, glue or any ties and now it's set to revolutionise the packaging industry. ——————————————————————————————————1/4—— Wendy Berliner has the answers 662 APPOINTMENTS ARE ON p640 Racing Careers On-Line TV PlusP657 Teletext 657 Jan 7 01:44:33 ————————————————————————————— BOXING CLEVER cOX When djsignjr Julian Money sat in his kitchen one day, surrounded by prototypes of a new type of package, he suddenly snapped one shut. "It really was a case of Eureka," hj recalls. "I just felt that in this idea - which we called the M-Par - we had a worldbjater." Wife Katharine was a might more pessimistic, but finally even she was won over. ——————————————————————————————————2/4—— Get up-to-date with On-Line 650 WANT TO GET AWAY? HOLED—YS ITV p200 Racing Careers On-Line TV PlusP657 Teletext 657 Jan 7 01:44:37 ————————————————————————————— BOXING CLEVER BOX Coming up with a new idea is just the start if you want to go the whole way and have your nrw product mass produced for a specific market. Julian Money and Katharine Pethick knew the pitfalls well when they designed their revolutionary new carrier box. So while they were having their idra patented, they went to the extent of having the prototypes made up in top secret at a factory in Slovenia! ——————————————————————————————————3/4—— Tomorrow's ITV 417 Tomorrow's BBC1 415 ALL THE SOAPS ON ONE ROPE (ITV) 118 Racing Careers On-Line TV PlusP657 Teletext 657 Jan 7 01:36:41 ————————————————————————————— BOXING CLEVER BOX When new prototype boxes were made up and the patents were in place, Julian Money sent out hundreds of letters, followed up by personal calls. But the hard graft has paid off. The new box design by Pethick & Money is now being used by dozens of companies including Disney, Liberty and Cadbzry's "Britain is full of such ideas," says Katharine Pethick. "But too often we don't take them further." Go for it! ——————————————————————————————————4/4—— What do your dreams mean? p485 RACING NEWS AND RESULTS p570 Racing Careers On-Line TV Plus