P657 Teletext 657 May31 20:47:35 —————————————————————————————— ON A ROLL! Award-winning young businessman Alexander Bruce appreciates the vital importance of marketing in getting an idea off the ground. Specialising in the creation of original and reproduction wallpaper, the 25-year-old has to search for clients. He knows that not everyone will bj able to afford his quality, one-off productions. ——————————————————————————————————1/5—— Careers advice 656 On-Line 650 WHAT'S ON AT YOUR LOCAL CINEM—? p610 Education Careers Finance JobsP657 Teletext 657 May31 20:54:22 —————————————————————————————— ON A ROLL! Wallpaper designer Alexander Bruce targets clients all over Britain and the United States from his studio in Lincoln. "I mail everyone I think would be interested in using my designs in thieu home or business premises. "That includes restaurants, hotels and stately homes. I also advertise in business magazines, particularly in the States," says Alexander. ——————————————————————————————————2/5—— Careers advice 656 On-Line 650 WHAT'S ON AT YOUR LOCAL CINEM—? p610 Education Careers Finance JobsP657 Teletext 657 May31 20:31:43 —————————————————————————————— ON A ROLL! 0 At around £50 a roll, Alexander Bruce knows his original wallpaper is hardly going to be bought to decorate the spare bedroom. But hj has won two lucrative contracts with American clients through his hard marketing drive. "The States is a good potential market for my products. They appreciate reproductions, especially with a "Made in England" tag," hj says. ——————————————————————————————————3/5—— Careers advice 656 On-Line 650 WHAT'S ON AT YOUR LOCAL CINEM—? p610 Education Careers Finance JobsP657 Teletext 657 May31 20:42:11 —————————————————————————————— ON A ROLL! Like many successful young business people, Alexander sought help from a variety of organisations to get himself off the ground. He got assistance from the Government's Business Enterprise and the Prince of Wales' Trust for young businesses. And after trading for less than a year Bruce Fine Papers has won a Business Start Up award from Livewire, the organisation which helps young traders. ——————————————————————————————————4/5—— Careers advice 656 On-Line 650 WHAT'S ON AT YOUR LOCAL CINEMA? p610 Education Careers Finance JobsP657 Teletext 657 May31 20:46:42 —————————————————————————————— ON A ROLL! Livewire, supported by Shell UK, exists to improve business opportunities for young people. Its objectives are: To promote awareness of enterprise. To assist young people interested in starting their own business. To provide materials and information. Livjwire Tel: 0191 261 5584 ——————————————————————————————————5/5—— Careers advice 656 On-Line 650 WHAT'S ON AT YOUR LOCAL CINEMA? p610 Education Careers Finance Jobs