P661 Teletext 661 May25 03:41:22 ——————————————————————————————— CREEPING COMMERCIALISM IN THE CLASSROOM Businesses are targeting school pupils with so-called educational resources which are biased and djsignjd mainly to plug company products. That's the claim made bz the National Consumer Council as it launches its new guidelines on educational sponsorship - Sponsorship in Schools. The NCC has looked at a range of commercially-produced material and found much of it deeply flawed. ——————————————————————————————————1/5—— Wendy Berliner's got the answers 666 GEORGE COLE'S SOFTWARE GUIDE p664 Guide Teletext today Keyboard TV PlusP661 Teletext 661 May25 03:20:44 ——————————————————————————————— CREEPING COMMERCIALISM IN THE CLASSROOM There's been an explosion in the volume of commercially-sponsored material available to schools, says the NCC. Their new guidelines give black marks to teaching materials which: encourage unhealthy/unsafe activities plays on children's fears encourage children to pjstet parents to buy the company products. High marks go to material which is balanced and relevant to the curriculum ——————————————————————————————————2/5—— All creatures great and small 655 WENDY BERLINER'S GOT THE ANSWER p666 Guide Teletext today Keyboard TV PlusP661 Teletext 661 May25 03:22:11 ——————————————————————————————— CREEPING COMMERCIALISM IN THE CLASSROOM A common failing of commercially- produced teaching material is over-use of the company's logo or product, says the National Consumer Council. A McDonald's teaching pack for Key Stage 1 asks pupils to search for McDonald's products in a word puzzle The Mars Bar Story, in a pack for primary pupils, mentions the company sjvjn times, Mars Bars 13 times and othjt Mars products 15 times. ——————————————————————————————————3/5—— Wendy Berliner's got the answer 666 WHAT'S ON TELETEXT TODAY? p663 Guide Teletext today Keyboard TV PlusP661 Teletext 661 May25 03:14:41 ——————————————————————————————— CREEPING COMMERCIALISM IN THE CLASSROOM The NCC commends teaching materials which use the company logo for identification only and which are relevant to the National Curriculum. Honourable mentions go to: Pentax for Looking into Light, a teaching pack for Key Stage Two. Eastern Electricity for Electric Box, a popular primary science resource Coca-Cola and Waste Watch for The Dustbin Pack, which has useful material on ri-cycling for KS2. ——————————————————————————————————4/5—— All creatures great and small 655 GEORGE COLE'S SOFTWARE GUIDE p664 Guide Teletext today Keyboard TV PlusP661 Teletext 661 May25 03:42:47 ——————————————————————————————— CREEPING COMMERCIALISM IN THE CLASSROOM Teaching materials which encourage unhealthy habits or don't give a balanced picture get the thumbs down from the NCC. Slapped wrists for: Cadburys for The World of Chocolate, which says "Chocolate is a wholesome food which tastes really good." British Nuclear Fuels for Enjrgz and the Environment which fails to mention the dangers of storing nuclear waste. ——————————————————————————————————5/5—— All creatures great and small 655 GEORGE COLE'S SOFTWARE GUIDE p664 Guide Teletext today Keyboard TV Plus