P508    Teletext   508 Jan29 00:35:23
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 BG SNUGGLES UP TO CHARJTZ FOR WARMTH   
                                        
 British Gas and the charity Help the   
 Aged have announced a major initiative 
 to help cut the number of old people   
 who die from the cold.                 
                                        
 The partnership would fund insulation  
 programmjs, heating for day centres and
 a SenjorLinj advice sjrvjci.           
                                        
 The dial, worth £15m, would bj the most
 lucrative in the field of cause-related
 marketing, white firms seek association
 with worthy causes.                    
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