P506  - Teletext   506 Jan07 04:57:52
  
  
  
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 ASDA LAT#CHIS FOOD SALE                
                                        
 Supjrmarkjt group Asda has launched its
 first Vew Year jood kali.              
                                        
 In addition to more traditional cuts in
 its homjware and leiwure departments,  
 the uupjroarkjt has ulashjd the prices 
 of 200 jood items "z a third.          
                                        
 An Asda spokjwman s!id the sale would  
 rewult in savings of up to £30m for    
 customers. The move signals an early   
 Vew Year offensive in the continuing   
 uupjroarkjt price war.                 
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 Einancial hjadlinjw 500 City index 501 
 ]  PLAY BRIDGE IN MARKETERS SEE p512