P307    Teletext   307 Aug22 18:04:31
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 FREE PHONE SCHEME 'A SUCCESS'   
                                 
 A pilot scheme offering free phone     
 calls in return for hearing adverts    
 before being connected has exceeded    
 expectations in its first week.        
                                        
 BT said the sex-week trial on the Isle 
 of Wight would bj extended if it proved
 a success and said initial results with
 10,000 calls were "very positive".     
                                        
 It gives a 10p call — local or national
 — for hearing a 30-second advert.      
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